G.O.O.D. Music boss Kanye West is feeling hot and possibly bothered. The hip-hop star has come through with the visual treatment to his “Come To Life” anthem off his newly released Donda album.
Kanye West’s ‘Come To Life’ Video Is Flames
Less than a week since dropping Donda to the masses, Ye has blessed fans with a video from the project. Instead of opting for a closed set video, Ye actually used his third album listening event footage as the basis.
From Kanye actually setting himself on fire to reuniting with ex-wife Kim Kardashian, the video comes packed with stunning moments.
Kanye West’s ‘Donda’ First-Week Projections
The Grammy-winning rapper can’t help but win, no matter how controversial he is. Whether he really put out Donda or Universal forced his hand, the project is expected to do ridiculous numbers in its opening week.
The LP is expected to do insane numbers in a day and time when digital streams reign supreme. The LP is slated to put out at least 300,000 audio listens by this time next week.
After one (partial) day, Kanye West’s Donda (G.O.O.D./Def Jam) is now trending at or above 300k for its first week. Given the album’s arrival on Sunday, typically the lowest streaming day of the week, there aren’t many, if any, models to project from. So call this one our best guess for now. Can Kanye beat J. Cole’s 308m first-week audio streams for the largest total of 2021 thus far? Kanye West (G.O.O.D./Def Jam): 300k-300k+ Halsey (Capitol): 95-115k total activity, 70-85k albums Lil Tecca (Galactic/Republic): 30-35k, 1-2k OneRepublic (Mosley/Interscope): 21-24k, 16-19k (HDD)
Universal Records Calls Cap On Kanye West
The huge estimates come following some heated words from Ye to his label Universal over the project reaching the masses without his official approval.
Unnamed sources have called Kanye’s claim about his 10th studio album, which dropped Sunday morning, “preposterous”. Universal representatives have not chimed in on the matter, but some people in the company have anonymously spoken about the matter.
Representatives for Universal had no comment on the allegation, but sources at the company called it “preposterous.” (Variety)
Soulja Boy Calls Big Cap On Kanye West
Atlanta rapper Soulja Boy has also spoken about Ye’s claim, and he’s not impressed. The hip-hop star has stepped up to give his two cents on Kanye West publicly blasting Universal for allegedly forcing out his newly released Donda album.
SB hit up his Twitter page to repost Ye’s Universal claim. Along with laughing at the statement, Big Draco suggested West might have lied about the LP rollout.