Atlanta rapper Jeezy continues to define what Black excellence is all about. The hip-hop superstar has entered into a high-ranking position at Def Jam Recordings to give him much more than a music-making artist title.
Jeezy Joins Def Jam’s Executive Ranks
According to a new Def Jam Recordings press release, the Snowman will play a key role in helping the iconic label. The duties will range from advising on A&R and new signings to artist development.
Jay ‘JEEZY’ Jenkins, the Grammy®-nominated multi-platinum rap superstar, entrepreneur, philanthropist and media multi-hyphenate has signed a multi-faceted contract with Def Jam Recordings which includes new and future Jeezy album releases, as well as a consultancy with the legendary label he has called home since 2005. The move was announced today by Def Jam interim Chairman & CEO, Jeff Harleston. In his new role, Jenkins will serve Senior Advisor to the Chairman on matters related to A&R and Artist Development. Jenkins will bring over twenty years of music-industry experience and entrepreneurship to bear on recruitment and development of talent, A&R duties, and more.
The Atlanta native has since issued a statement to confirm his power move.
“It’s an honor to return to the label I’ve called home for 15 years, not only as an artist, but as an executive,” said Jeezy. “I spent most of my career learning from trial and error, I am happy to say that I am back on the team that helped me build my legacy from the streets to the boardroom and nothing makes me more fulfilled than being in a position to help guide and add value to the next generation.”
Jeezy’s The Recession 2 Album Is Coming
The Def Jam news follows a big announcement Jeezy made earlier in the week. While slim on the words, Jeezy allowed a cinematic trailer to do all the talking with his official The Recession 2 album reveal.
“SAVE THE DATE 11.20.2020 #R2” -Jeezy’s Instagram
In an effort to hype up the big announcement even more, Jeezy shared his “The (Re)Session Podcast” series with a sneak listen.
“It’s official! The (Re)Session Podcast by Jeezy in association with @cthagod Black Effect and @iheartmedia . My first guest..world renown @tonyrobbins Available Now and every Monday wherever you get your podcasts. #R2”
T.I. + Jeezy’s Verzuz Battle Announced
After mounted anticipation and speculation, Jeezy is going to put his classics – which most likely will include The Recession bangers – up against longtime rap pal T.I. Barring any setbacks, the duo’s Verzuz battle is slated to go down in mid-November.
Busta Rhymes Rips T.I.
The announcement came after New York rapper Busta Rhymes vowed to “bust his a**” if Tip wanted to reconsider going into a hit-for-hit challenge. While Busta initially joked about Tip’s facial features, Rhymes explained why his classics outperform anyone’s and why T.I. couldn’t see him in a Verzuz bout.
“Ay yo @troubleman31 you sure you wanna keep doin’ this bruh??? You might need to go sit your 85 year old fragile Body lookin’ a** down bruh. ????? Focus on your @verzuztv battle you got comin’, promote your album and relax family. You know I love ya but we can do this shit as long as you want. Oh by the way….. #ELE2THEWRATHOFGOD WILL BE DROPPING IN 6 DAYS 10.30.20?????? THE PROPHECY WILL BE FULFILLED!! PREORDER & MERCH AVAILABLE NOW!!! Click link in Bio‼️‼️‼️” -Busta Rhymes’ Instagram