JAY-Z Explains Why It Takes More Than Music To Run His Empire

Music mogul JAY-Z knows he’s got to keep up the hard work to keep his empire going. During a recent interview, Hov spoke on all the major moves he continues to make with the South China Morning Post as his net worth also made a massive increase.

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JAY-Z Explains Why It Takes Major Moves To Succeed

JAY-Z is now worth over $1.4 billion. In just several weeks, his net worth has risen over 40% following the sale of TIDAL to Square and his absurd $300 million champagne deal. The Blueprint boss also says he can’t just do music and needs to keep business moves going if he wants to keep raking in the dough and it’s paying off, so perhaps his advice is worth heeding. Hov also highlighted the importance of keeping the right crew around.

“I look at the make-up of individuals or a group and say, ‘Hey, wow, that’d be a cool group to hang out with” … It’s a certain decorum that they have, a certain way that they carry themselves and their business, [with] high integrity and passion for what they do. I just want to be surrounded by great people.” (JAY-Z to SCMP)

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A post shared by Armand De Brignac Champagne (@armanddebrignac)

JAY-Z Sells TIDAL To Square

The rap mogul is no longer head honcho over at streaming giant TIDAL. He’s inked a major deal for some major money with a business partner/friend to part ways with complete ownership of TIDAL. Twitter CEO Jack Dorsey and his company Square (a digital payment service) has bought TIDAL for $297 million. While Hov no longer owns the streaming service, he’ll move to Square’s board of directors. TIDAL’s artist owners will continue to co-own the platform, as the second largest group of shareholders.

Upon his well-publicized acquisition of the service in 2015, from the Norwegian company Aspiro, JAY-Z brought aboard artist owners including Kanye West, Nicki Minaj, Madonna, Lil Wayne, J. Cole, Coldplay’s Chris Martin, Arcade Fire’s Win Butler and Régine Chassagne, Rihanna, Jack White, Daft Punk, and others. Their stakes in the company—and their financial windfalls from the sale—were not made public. (Pitchfork)

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JAY-Z sells Tidal + joins Square’s board of directors.

JAY-Z + MONOGRAM Look At The Bigger Picture

The hip-hop giant is operating on a higher level, beyond just making money. His cannabis brand, MONOGRAM, is using its new ad campaign to address systemic racism and legislative hypocrisy. A new series of ads from JAY-Z’s MONOGRAM cannabis brand take a harsh look at some hypocritical realities of the cannabis business. The ads point out how there are tougher laws targeting marijuana than things like incest and bestiality.

Soon after Shawn Carter, aka Jay-Z, debuted his cannabis brand Monogram last fall, his team came out with a daring campaign that parked billboards alongside borders of states reflecting the legal/illegal divide on recreational cannabis use. Now, the company is out with another provocative push that challenges the hypocrisies of cannabis legislation. The outdoor ads call out laws that ban cannabis-related activities yet don’t restrict behaviors many would likely consider questionable or wrong—like bestiality, cannibalism or first-cousin marriage. (AdAge)

In an Instagram post, AdAge shared a look at one of Young Hov’s MONOGRAM billboards.

Jay-Z’s cannabis brand @monogramcompany is out with new outdoor ads that challenge the hypocrisies of cannabis legislation. 💯 The ads call out laws that ban cannabis-related activities but not bestiality, cannibalism or first-cousin marriage. ‼️

Tinashe Shares Her Love Of Cannabis In MONOGRAM Video

Singer and actress Tinashe recently opened up about her affinity for weed in a February 2021 video for MONOGRAM. In Episode 3 of “High Tales,” the BET Awards nominee also talked about how smoking factors into her creative process.

“She’s got her creative process down pat. Loosies lit, lights on, vibe set. High Tales is back and one thing is for sure, Tinashe will always find the plug – with or without her back up dancers.”