Houston rapper Travis Scott is winning big in 2020. The hip-hop heavyweight has bounced from doing exclusive McDonald’s rollouts to landing a new position with video game console giant Playstation.
Travis Scott Joins Playstation
Playstation blew hardcore gamers and hip-hop heads’ minds with a massive announcement. The powerhouse and Cactus Jack have joined forces to make room for Scott as a new creative strategist with the company. To make the announcement even more wild, Sony released a Scott-starring commercial plugging its upcoming Playstation 5.
Today, we’re excited to announce Travis Scott has joined the PlayStation family as a strategic creative partner. We heard Travis is a huge PlayStation fan, so we started a conversation with him that led to this unique partnership. Through our mutual passion for gaming and creativity, we plan on collaborating with Travis and his Cactus Jack brand to produce innovative projects that we hope will delight our collective fans. (Sony)
Travis Scott Secures His Own PS5
In September 2020, Scott appeared to give clues of something major brewing between himself and Playstation. With the PS5 slated to arrive next month, Travis shared a pic of himself sitting down with the system’s controller in his lap.
Travis Scott’s McDonald’s Burger Outselling Expectations
Following its initial rollout, Travis Scott’s $6 McDonald’s meal immediately outperformed industry insiders and the restaurant’s own expectations. The burger, fries and soda meal forced some fans to have to wait for their nearest McDonald’s to re-up on ingredients.
The $6 collab meal, which features a Quarter Pounder with Cheese, bacon and lettuce, a medium order of fries with BBQ sauce and a Sprite, was scheduled to be available through Oct. 4. The promotion will continue but, starting Sept. 22, to get the Travis Scott Meal for $6 it will have to be ordered through the McDonald’s app. McDonald’s confirmed the supply shortages were due to overwhelming demand, the upcoming promotion shift to app-only and other details outlined in the memo to USA TODAY. (USA Today)
McDonald’s confirmed the high demand across social media and joked about expecting locations to sell out due to Scott’s popularity.
The Cactus Jack Meal
After days of mounted hype, McDonald’s hit the green light on releasing the must-try meal in early September 2020. Not for the vegetarians and vegans of the world, the meal comes with a quarter-pounder burger with bacon, fries and a soda.
On Tuesday, McDonald’s unveiled their new “Cactus Jack” meal in collaboration with hip hop superstar Travis Scott. As part of the promotion, McDonalds employees are all getting Travis Scott “Cactus Jack” t-shirts and hats. The “Cactus Jack” meal they’re selling is a $6 quarter-pounder meal with bacon, lettuce, barbecue sauce, fries and a Sprite. (USA Today)
SOHH had to do it for the culture and try out the burger in-person.
There was immediate speculation about a potential merchandise drop gearing up to release with Scott and McDonald’s.