Toronto music superstar The Weeknd is doing things differently. The award-winning superstar has revealed a unique approach to dropping his new retail tunes.
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The Weeknd’s Next Song To Be Sold As NFT
The Weeknd tweeted out to followers that his next single would be available as an NFT (a non-refungible token). He didn’t reveal any specifics, but did say that he wasn’t out of his After Hours era yet.
An NFT is essentially a limited-edition token minted on the blockchain and is tied to a meme, digital artwork, GIF, or tweet.
“still tying some loose ends.
“p.s. this chapter isn’t quite done yet …”
“new song living in NFT space. coming soon…”
The Weeknd Announces Grammy Boycott
The Weeknd is finally speaking out. Recent reports revealed that he would no longer let his label submit his music to the Grammy Awards because of “secret committees,” and the organization has since come forward to speak out.
The Weeknd announced his own boycott of the Grammys in a shocking New York Times reveal. The major move came in light of the recent award ceremony, in which he wasn’t nominated for any awards, despite having one of the most acclaimed albums of this past year.
The Grammys responded to Weeknd and addressed his headline-generating comments.
Grammys chief honcho Harvey Mason Jr. is responding to The Weeknd’s boycott saying the Grammys is disappointed when anyone is upset. He also said, in a statement to The New York Times, the Grammys is constantly evolving and it’s “going to take a hard look at how to improve our awards process, including the nomination review committees.” (TMZ)
The Weeknd’s Streams Increase
The pop star did much more than put on a memorable Super Bowl LV halftime performance at last month’s Tampa Bay event. The award-winning crooner’s streams surged nearly 50 percent following the nationally televised broadcast.
According to reports, Weeknd’s songs saw a 41% increase in the United States following the performance. The statistics stemmed from reports to MRC Data.
His collected songs across his entire catalog generated 48.9 million on-demand streams (audio and video) on Feb. 7-8 – up 42% compared to the 34.5 million they tallied on Feb. 5-6. His most-streamed song on Feb. 7-8 was his long-running Billboard Hot 100 hit “Blinding Lights” (6.54 million; up 42%), which also served as his halftime-closer. (Billboard)
2 Chainz + Drake Celebrate The Halftime Show
Rap superstars 2 Chainz and Drake made sure to hop online to show love to The Weeknd following his epic performance set. The 6 God even shared footage of himself watching the set.
“Playlist for tonight”
