Grammy-winning rapper Ludacris and actor Larenz Tate see the true value in a headline-generating VERZUZ sale. The pair of entertainment heavyweights have celebrated creators Swizz Beatz and Timbaland selling the brand to digital platform Triller.
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Ludacris + Larenz Tate Celebrate VERZUZ Sale
Both Luda and Larenz went to Instagram to geek out over the best part of the power move. They both acknowledged how the sale would also allow every past VERZUZ participant to be a stakeholder in the short form video app.
“Kings ? & Queens ? Rise Higher Together ???? Thank You @therealswizzz & @timbaland Honored to Be a Part Of This History”
Tate specifically pointed out this way of thinking and business-making should become a required action.
“Owners Shareholders this how WE MUST do business in order to THRIVE”
“✊???”
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The VERZUZ new deal will leave the two producers as members of the Triller Verzuz management team. Swizz Beatz spoke about the situation and praised Triller for how beneficial they are for artists and creatives alike.
“This is what we were supposed to do — even though everyone felt like they’d already gotten paid from streams and sponsorships. We never took any of the money from those things. People were saying, why are you guys giving away so much. But we’d say we’re not giving away anything, we’re sharing because we didn’t build Verzuz by ourselves. It would have taken us four years to raise capital for Verzuz, so why dilute our shares? In doing so, there wouldn’t have been enough to bring everybody here. That’s why we had to be very smart and calculated on how we transitioned [for the future] by merging into a company that had already raised the capital and had valuation.” (Billboard)
D’Angelo’s Real VERZUZ Battle Face-Off
R&B star D’Angelo came “this” close to putting his classics up against fellow singer Maxwell. Swizz Beatz, a VERZUZ co-creator, recently revealed some details following Angelo’s epic face-off including the crooner’s original opponent. According to Swizz, initial plans had the VERZUZ actually happening on Valentine’s Day. However, issues with scheduling and Maxwell’s availability forced D’Angelo to break the mold and turn his battle into a solo bout.
“That didn’t work out…the fact that D’Angelo was still ready to go…and motivated, we had to celebrate him…no matter who was on stage with him,” Swizz said. “We had to celebrate that king because, as you can see, those songs that he played tonight, man, that’s real music and this is celebrational stage…and we couldn’t play around with him. We had to let him get his garden because he showed up and showed out.” He continued: “That man pulled up to Verzuz three hours early. D’Angelo was the earliest in Verzuz history tonight. So, don’t get him showing up at the time he did (an hour after the show was scheduled to start) mixed up with the pre-show, which was by DJ Scratch.” (REVOLT TV)
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Accompanied by producer DJ Scratch, the singer brought out all types of vintage vibes as a solo performer instead of going face-to-face with any same-level opponents. Angelo’s anthems went from recent tunes all the way back to the 90’s.
D’Angelo’s set broke from the typical VERZUZ format: its events have so far been one-on-one battles with occasional surprise guests, like Dionne Warwick dropping in on Gladys Knight and Patti LaBelle last year. Noting the change of style, he opened with new material joined by trumpeter Keyon Harrold before covering Smokey Robinson’s “Cruisin’.” Method Man and Redman came out for “Left & Right” before Method Man took the lead for “Break Ups 2 Make Ups.” After working through a few tracks from 2014’s Black Messiah, D’Angelo noted that he’d gotten his professional start after winning an amateur night competition at the Apollo as a teenager. (Pitchfork)
Take a full look at every song played during the epic VERZUZ takeover.
