Beyoncé is on the brink of leaving the prominent company Adidas after reports surfaced that the two sides haven’t been able to communicate on the marketing front. The partnership started in 2019.
The “Break My Soul” artist may have to find a new partner now that it seems her clothing brand Ivy Park and Adidas won’t execute a deal by the end of this year.
According to media reports, the two sides aren’t seeing eye to eye on how to market the brand, similar to Kanye West’s Yeezy brand.
Recently, the brand announced its new collection “Park Trail” but fans are having trouble buying online amid planning to score tickets for Queen Bey’s Renaissance World Tour slated to begin May 10 and end Sept. 27.
Ivy Park Sales Plummet
According to reports, Ivy Park’s sales plummeted to more than 50% in 2022.
The sales projections decreased to $63M despite being projected at $335M earlier this year. Adidas stands to lose $10M in finances from the 2022 collaboration. On the other hand, Beyonce had still been able to get $20M in compensation.
Beyoncé’s brands began independently in 2016 with TopShop before she became the sole owner in 2018. In 2019, Ivy Park and Adidas announced their partnership.
Perhaps in the future, Queen Bey will go independent again if she does not partner with a new company.
Her highness is also ready to return on stage and visit fans on the road.
Beyoncé is gearing up for a world tour following her recent album, Renaissance. This time, she’s headed overseas, kicking off in Stockholm, Sweden, on May 10 and wrapping up in New Orleans on Sept. 27.