Tory Lanez’s Next NFT Hustle Is All About His Dogs – Literally

Toronto rap star Tory Lanez is ready to make true fans bark. The hip-hop heavyweight has announced a new NFT rollout following the successful drop of his When It’s Dark album launch.

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Tory Lanez’s Next NFT Hustle

TL went to his Instagram page to announce his next NFT would be for true dog lovers. Along with revealing each piece of artwork will be inspired by his real-life pup, Lanez also announced a portion of profits going to help neglected dogs.

“This may sound dumb but i promise y’all …. This is the NEXT BIG NFT idea . @fancyfrenchiesNFT …made by DOG LOVERS & YOURS TRULY 😇… this SPECIFIC NFT is of my ACTUAL DOG .. HOWEVER , Each One is 1 OF 1 these gone sell out fast AF ..7% of ALL proceeds go back in to SAVING NEGLECTED DOGS 😇 … (That’s really my favorite part of this) 🦮🐕‍🦺🐕🐩🐶”

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Recently, Lanez detailed the power of artists getting involved with the NFT hustle. He specifically compared his sale of one million When It’s Dark albums in less than a minute as reason enough for artists to reconsider needing label support.

“They took every single avenue away from me. They took the playlists away from me – and you know what I said, bro? I said, ‘This isn’t on me. This isn’t a me thing anymore.’ This isn’t a Tory versus the world. You know what I did? I immediately went to praying. I immediately went to straight praying. I said, ‘God, show me a way. Show me what I can do here. Show me a way. Show me something that’s different.’ When the world is standing against me, show me a different way. And I prayed, I kept praying, kept praying, kept praying and God told me he was going to bless me a thousand times over to the point I’m praying – it’s like God starts speaking through me – they was blocking me in every type of way. And for a second I said I wasn’t going to question it – every time they tried to stop me, I kept praying. I kept going.” 

Tory continued to explain how his launch of his first-ever NFT album benefited both himself and loyal fans. TL further detailed how this power move ultimately could take down the record labels and streaming giants and empower musicians.

“If y’all not fully understanding let me explain this to you. 1 dollar for the NFTs, right? I sold these sh*ts to my fans for 1 dollar. People came. Some people bought 20, some people 5. Some people bought 60. I doesn’t matter how much you bought, it was only a dollar. For 60 bucks, you bought 60. I need y’all understand. One of those copies is going for 50,000. 60,000. And these are sold. Go look at the list right now. See how small the seller’s list is getting. Y’all understand what the f*ck is going on? I just cracked the f*cking industry. Y’all don’t understand I just cracked this sh*t? This whole sh*t is over. I cracked the whole sh*t. It’s over. No more middleman. All y’all artists out there, f*ck the label. F*ck the n*gga telling you I got you for this day on Spotify. F*ck that. Y’all gonna get paid and your fans are gonna get paid. They’re coming to you, why? Because y’all making money together. It’s the digital trap house, welcome n*ggas. Your f*cking welcome. We here. You understand why I’m going so crazy? I can’t believe I did this sh*t my f*cking self.” 

Tory Lanez Calls Up VV$ Ken + EST Gee For ‘TUH’ Video




Following mounted anticipation, Lanez recently decided to hit the green light on dropping his “TUH” music video. The clip is packed with partying, vixen and ample money being spread around to everyone.

The visual features Lanez protégé VV$ Ken and Kentucky rapper EST Gee.

Grammy Award-nominated artist Tory Lanez is back with his newest visual “TUH” featuring EST Gee and One Umbrella Record’s VV$ KEN. Following the release of his EP We Outside and his summer singles “SKAT” with DaBaby and “GRAH TAH TAH” featuring Kodak Black (both of which reached top 10 trending Youtube videos), Lanez’ momentum in delivering viral worthy hits continues to make the artist a staple in the rap game.

Tory Lanez Gets Attacked


These days, Lanez has more to worry about than Megan Thee Stallion fans. The hip-hop star recently stepped up to acknowledge his biggest troll might be in the form a non-human entity.

Last month, Lanez hit up his Instagram page to share a slideshow of fire snapshots. The pics feature him donning flashy, luxurious Prada all-white fashion drip.

“IM PRADA U 😇”

However, Lanez had to resort to his own post’s comments section to acknowledge bots coming at him. Despite getting over 212,000 likes from artists like G-Unit’s Uncle Murda, Tory took personal aim at spam blowing up his post.

“Bro who sent all these bots to my page lmaoooo THEY WORKING HARD TODAY 😂😂😂😂😂”

Tory Lanez Roasts Cassidy Over ‘Lullaby’ Song


In addition to bots, Lanez also has no problem addressing his real-life enemies. This week, TL revealed he wasn’t losing any sleep over what rival Cassidy is serving up to him. The hip-hop star stepped up to low-key react to getting dragged by the battle rapper on his “A Lullaby” diss song.

While Tory didn’t go to his main social media accounts to address Cass’ disses, he did acknowledge the latest battle record aimed at his career. Lanez popped into the comments section of Internet personality Akademiks‘ Instagram post to downplay the song.

“😂😂😂 he was on YouTube searching like …….. “YOUNG NIGGA TYPE BEAT “ 🤣😂🤣😭”