Nicki Minaj has been named creative director for MaximBET, a gaming and betting site. Minaj will work with the company on partnerships, parties, fan experiences, and more.
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BET launched late last year as a partnership with international men’s magazine, Maxim, known for its sexy lifestyle brand. Maxim announced the partnership with the female rap icon over “the future of lifestyle betting,” as they look to broaden their audience and invite more women into the fold.
Minaj will be the creative director of Maxim Magazine and a special advisor to MaximBET. The “Do rapper and media mogul will be actively involved in the company’s plan for internet gambling. The company operates in Colorado with market access in 11 U.S states.
Minaj announced the partnership on her Twitter timeline, saying: “I am so proud & excited to be the newest @MaximBetUSA investor, advisor and first global ambassador & creative director Maxim‼️‼️‼️???
Make way for the Queen of lifestyle sports betting ?? Get ready for the best parties & more. ??”
Maxim is excited to have Minaj on the team for her entrepreneurial talents.
“Nicki is best known around the world as a mega superstar, but we know her as a brilliant businesswoman,” said Daniel Graetzer, MaximBET CEO.
He added that her role as a strategic advisor will be invaluable.
“She’s built one of the most powerful brands in the world, her own, and she’s applying that same savvy and creativity to our lifestyle sports betting brand.”
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