New York rapper Nas is following his longtime friend JAY-Z‘s blueprint. The hip-hop veteran has announced his involvement in executive producing, and narrating an upcoming cannabis-centered documentary called SMOKE.
Nas Ventures Into Cannabis
Nasir Jones went to his Instagram page to break the huge news. The rap heavyweight also acknowledged getting put up on the cannabis culture late and needing to speak up for the uphill battles the Black community deals with from both the business and recreational sides.
“Nov. 18. “The world has finally begun opening up to the cannabis industry the way I feel it should have years ago,” says Nasir “Nas” Jones. “Even still, hate exists in this business for black people, and that is something that sickens me and should be recognized for its blatant evil. The people that have been locked up for marijuana should not only be freed but receive restitution for the damage done to them by outdated laws. It’s important to spread awareness on this, and that’s why everyone needs to make sure they tune in and watch the documentary ‘SMOKE!’” ~ Nasir Jones” -Nas’ Instagram
JAY-Z’s Cannabis Ventures
Recently, music mogul JAY-Z branched out his relationship with cannabis brand Caliva. The rap heavyweight launched his own cannabis line and relied on his streaming platform TIDAL to promote it.
He launched a cannabis line called Monogram Friday. It’s a partnership with California cannabis company Caliva. The website teases glossy shots of marijuana, but gives no information on what it will offer or a release date. Would-be customers can check the site to be “first in line for the drop.” A playlist entitled “Monogram: Sounds From the Grow Room” was also released this week on Jay-Z’s streaming service platform, Tidal. It’s got Bob Marley, The Beatles and Rihanna.” (CNN)
Rick Ross’ Cannabis Cookies
In summer 2020, rap star Rick Ross went to his social media pages to announce huge cannabis news. Ross shared his excitement about partnering with a brand known for infusing cookies with cannabis.
“I’m Excited to announce my new partnership with @cookiesenterprises ‼️‼️ Read the full announcement (link in @cookiesenterprises bio) . . . California Based Lifestyle & Cannabis Brand, COOKIES, Partners With Rick Ross To Launch “COLLINS AVE” . . . The launch is the latest partnership for the iconic brand powered by music legends, Berner and Rick Ross . . . COOKIES, the leading international lifestyle and cannabis brand, is pleased to announce the launch of a new cannabis brand, “COLLINS AVE,” in partnership with rap legend, Rick Ross. A natural intersection of culture, music and cannabis, the COLLINS AVE brand includes 3 specially curated strains featuring flavor profiles inspired by Ross’ own identity. . . . Berner and Ross have taken a hands-on approach to this new brand, with strains named, “Collins Ave,” “Pink Rozay” and “Lemon Pepper.”” -Rick Ross’ Instagram
Ross also shared a statement about what it means to enter the cannabis retail world. Ricky also vowed to blow people away with the partnership.
“I want to be a force within the cannabis industry and bring a superior quality product to the masses, particularly my people in the South,” said Ross. “I’m honored to be in partnership with Berner and Cookies, who, in my opinion, are the best in the business. I love the product and truly stand behind it. Watch what we do!” . . . The COLLINS AVE strains — Collins Ave, the brand’s namesake, Pink Rozay and Lemon [Pepper].” -Rick Ross’ Instagram
Cam’ron’s Green Exploration
In late June 2020, New York rapper Cam’ron shared a look at his Nevada cannabis license. The pic revealed Cam is legally able to sell bud products in the same state known for Sin City.
“Yea I sell 💨💨💨legally, @thebosslrsm 🤞🏾 #FleeFarms” -Cam’ron’s Instagram