Iggy Azalea Makes A Boss Move: ‘Never Kept A Secret So Long In My Life’

Life is sweet right now for Australian rapper Iggy Azalea. The “Fancy” hitmaker broke the news on Tuesday that she’s launched a new perfume line in partnership with fragrance-industry giant Firmenich.



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Iggy Azalea’s New Fragrance Is Here

Billboard Music Award winner Iggy Azalea said on Instagram she’s “never kept a secret so long in my life” ahead of revealing Devil’s Advocate, a unisex fragrance that is the first of her new line of fragrances. The development process took longer than expected due to COVID, but the artist/model is “beyond proud” to be working with Firmenich on the new product.

It’s been over a year of developing this scent and also the biggest challenge because I did a lot of the work remotely with Covid 🥲 but we made it through and I’m so proud!

My first scent is a unisex fragrance that I developed with @firmenichfine and when I tell you I was on the FLOOR gagged that they agreed to work with me I’m not lying!


Every scent I’ve ever fallen in love with comes from their perfumers, ALL the greats!

so to now have my own lil baby company and be able to collaborate with them is something I’m so beyond proud to have done I still can’t believe it! Only the best quality for you guys! I always fight for that!

Iggy’s A ‘F**kin Superstar’ + SZA Agrees

Iggy Azalea is really on her fashion grind. Playboi Carti‘s ex recently lit up social media with a stunning shot of herself and won over the hearts of diehard fans and fellow peers.

“I’m a f*ckin superstar… get ya facts right 💖”

In addition to snagging nearly 500,000 likes in just a few hours, the post sparked co-signs from Top Dawg Entertainment’s SZA and vixen Emily B.

“🔥” -Emily B

“AND IS 😍😍” -SZA

Iggy Azalea Exposes Thirst DMs

In April 2021, Iggy Azalea posted a video of herself dancing to her single “Sip It” in front of screenshots from her DMs of fans trying to get with her. Some of the audacity on display for Playboi Carti‘s ex was mind-blowing.

“I’ll give you 15k just to speak to me and have a conversation”

“Can I marry you I’ll protect you better than carti”

“I’m so in love with you”

Will Iggy Azalea Ever Join OnlyFans?

To be clear, Iggy isn’t thinking about using the power of subscription-based service OnlyFans to increase her reach. Instead, the international rap star has shut down the idea of joining the platform.

“I think onlyfans can be really empowering for people, But I WILL NEVER, EVVVER join. I don’t want to make that type of content & it only f*ck up the bag for ppl on there who really bout that life. Shoutout to the baddies tho!!!!”