Chicago rapper Lil Durk is keeping his late protégé King Von‘s memory alive. The hip-hop artist has released the visual treatment to their “Jump” music video with Only The Family’s Booka600 and Memo600.
Lil Durk’s New ‘Jump’ Music Video
In the must-see visual, all four hip-hop artists grace the screen, however, King Von’s presence stands out the most just months after his tragic death in Atlanta. Instead of just going the flashy route, Durk adds major cinematic elements and storytelling in the video.
A guitar-laden trap heater with production from RMG Nu, “Jump” is a mission statement for the whole tape, as Durk, Memo, and Booka trade bars, stressing the importance of loyalty, before Von takes an extended verse to tell one of his signature crazy stories. Directed by Crownsoheavy, the video splits up the action into two parts, with Booka and Memo celebrating their successes at an apartment party, and Von meeting with the plug, while Durkio flashes his ice in his brand new Rolls Royce. “Jump” is latest high-quality visual from Loyal Bros, following Timo’s educational “Rules,” the simmering “Pistol Totin’,” by Memo600 and Foogiano, and “Took Down,” a collaboration between Doodie Lo and Memphis rapper BIG30.
King Von Helps Funk Flex Reach Video Milestone
In less than two months, veteran deejay and radio host Funkmaster Flex racked up over 10 million YouTube views for his video “Lurkin,” featuring late Chicago rapper King Von.
“10 MILLION @YOUTUBE VIEWS!!! WOW!!! @funkflex x @kingvonfrmdao (Von rest easy… thank u for being part of my 1st single) @lyor_cohen@kellyrowe26@tumabasa@ajelkallejero POW! WHOS ELSE SHOULD I MAKE A SONG WITH?”
Lil Durk’s King Von Chain Comment Sparks Controversy
Chicago rapper Lil Durk recently set the record straight. After a tribute chain to King Von that was reportedly his surfaced on social media, LD came forward and cleared up the air.
“That’s not my weak a*s chain 🤷🏽♂️”
“That’s not mine”
Jeweler Speaks On Situation
The jeweler who made the chain, Mazza, also spoke on the matter. They showed mad respect in an Instagram post and said they never intended for it to look like the chain was made for Durk.
“I took the Von design down out of respect for the situation I posted the design I completed a while back to actually show love to Durk. I never said it was his and media sources said what they wanted to say. Legitimate sources actually contacted me and I told them the scenario. I have nothing but love for Durk and his craft. In my opinion, the piece was [fire] and would have been a great start to a long-lasting relationship.”