Photo by Arnold Jerocki/Getty Images
Kendrick Lamar has shared new music in an ad for Chanel’s upcoming Spring-Summer 2024 Haute Couture show. The Button is a collaboration between the fashion brand and pgLang, the creative company run by Lamar and director Dave Free. The first taste of what they have created together comes via a short clip shared over the weekend starring Naomi Campbell and the actress Margaret Qualley alongside a snippet of a new Kendrick track. Scroll down to watch the whole thing below.
The three-minute, black-and-white clip was directed by Free and scored by Lamar. “At the invitation of Virginie Viard, Kendrick Lamar and creative partner Dave Free meet the world of CHANEL Haute Couture for the first time, bringing to life a story about time and transmission,” pgLang wrote in a caption sharing the short film. “Actress and House ambassador Margaret Qualley plunges us into the tale The Button alongside actress and House ambassador Anna Mouglalis, as well as friend of the House Naomi Campbell.”
Lamar’s most recent album, Mr. Morale & The Big Steppers, was released in 2022. Last year he appeared alongside Baby Keem on “The Hillbillies” and jumped on the remix of Beyonce’
s “America Has a Problem.” He also revealed plans to help make Africa a regular stop-off point for artists and their tour schedules.
