A major series of fan-focused events is coming to the United States this summer to celebrate the upcoming soccer tournament. Sports Illustrated has announced SI Beyond the Pitch, a multi-city event series designed to bring world-class entertainment to host cities during the competition.
The lineup features a diverse array of high-profile artists, including 50 Cent, The Chainsmokers, Nelly, Diplo, and Gordo. These premium, ticketed experiences will take place in Los Angeles, Dallas, Miami, and New York, offering fans a unique way to engage with the tournament’s atmosphere.
Produced in collaboration with Medium Rare and Authentic Live, the events are supported by major brand partners such as Verizon, Marriott Bonvoy, BetMGM, Velocity Black, and Champion. The schedule for the performances is as follows:
- June 12: Nelly in Los Angeles at the Hollywood Palladium (Presented by Lenovo)
- June 20: Gordo in Dallas at SILO
- June 26: The Chainsmokers in Miami at DAER (Presented by Lenovo)
- July 18: 50 Cent and Diplo in New York at Cipriani
Joe Silberzweig, Founder and CEO of Medium Rare, emphasized the significance of the series, stating, “This isn’t just a tournament; it’s the most significant sporting event of a generation to hit American soil. We are leaning into that energy to introduce the most high-octane nightlife experiences the global soccer community has ever seen.”
Tickets and VIP tables for all four cities will be available starting Friday, May 15th, at 10 AM ET. Fans are encouraged to pre-register for access via the official event website.
