Building on top of his past successes in the food industry with Rap Snacks Chips & Noodles, Master P, is building another Brand but with a purpose.

Master P’s latest business venture, Uncle P’s white rice is a play on the iconic Uncle Ben’s rice. The unique value perspective here is that Uncle Ben’s rice never gave back to the black community which it exploited, Uncle P’s will. Master P has called out some iconic brands that used black faces for black dollars and never invested in back into those black communities.

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I want to ask y’all one question… Who is Uncle Ben & Aunt Jemima? Our grandparents and minorities till this day have been buying these brands for years, thinking it’s owned by our people. We have to change that narrative! Uncle P rice and PJ food changing the game. Economic empowerment. The more we make, the more we give. Uncle Ben is a model from the 1940s, just to educate the ones that are curious. #ownership It’s time to buy our blocks back, groceries stores, and supply them. #bossup #weallwegot #Godisreal #UncleP #UnclePrice @askfly1

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Uncle P rice we taking over the game! White rice, brown rice, and Red beans & rice. They never gonna see us coming, but we are here. If they can do it, we can do it. Start small and build. #Godisreal #Ownership @askfly1 #weallwegot

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We taking over the food business. Uncle P instant rice, Oatmeal, Grits, Pancake mix, and syrup. If they can do it, we can do it. Start small and build. No idea is a whack idea. Put God 1st and go for it! Pj foods we the future. We need more Minority owned companies #weallwegot @askfly1 #ownership #UnclePRice The more we make, the more we give.

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We are waking up and educating us. The only way we will ever be able to change the narrative is to create and produce our own products and brands. Brands like Aunt Jemima and Uncle Ben's look like us but was never owned by us. Uncle P Pancake Mix, Uncle P Syrup, Uncle P Rice, Grits and Oatmeal: We're taking over the food industry. @askfly1 #Ownership #Diversity #GodisReal #WeAllWeGot #WakeUp The more we make, the more we give.

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