SZA just launched a beauty brand — with a $23 lip gloss

If there’s anyone who knows anything about perfect lips it’s SZA — and now she’s getting into the beauty game herself. The pop star has launched her new beauty brand NOT BEAUTY with its first drop being a lip gloss that comes in three juicy shades: In The Flesh, Strawberry Jelly and Quartz.

The pop star will be exclusively launching the lip glosses on her Grand National Tour with Kendrick Lamar this summer via pop-ups at every tour stop. It’ll retail for $23, and is said to be “cruelty free, gluten free, Sephora clean and vegan,” per a press release. The product is said to feature a non-sticky formula that provides “long lasting shine and moisture, preventing trans-epidermal water loss, and keeping lips fuller and moist for longer.”

“NOT BEAUTY wasn’t about me trying to enter the beauty market, it’s about me filling a need, it’s about me needing something that lasted as long as my show, as long as my conversation, as long as my date,” SZA said of her new venture in a press release. “There was nothing that existed that did that for me and also made me feel moisturized. I don’t know much about much, but I know a lot about lips, and I feel like NOT BEAUTY is not beauty. It is just something that I wanted to share that worked for me and I hope works for you. It’s really well made. It’s awesome.”

A full line of lip products is expected to launch later this spring including lip stains, lip liners, and lip creams.

SZA and Kendrick Lamar’s Grand National Tour kicks off April 19 in Minneapolis. See the full tour dates here.