Melbourne’s got a new general in the rap game, and his name is Kush K. With his latest single “Winning,” the artist-producer-studio mogul plants a heavy flag on the turf, delivering a flex that’s less about ego and more about elevation.
Built on blistering bass, polished production, and a head-nodding hook that’s impossible to ignore, “Winning” reads like a mission statement. From its opening bars, the single screams ambition, but it’s rooted in real-life loyalty, hard work, and a spiritual refusal to glamorize street violence.
What hits hardest is that this isn’t just an act. Kush K is someone who’s been building behind the scenes for years. Studio owner? Check. Sound engineer? Check. Founder of Type Shit Records? Check. His 2024 album The Revelations introduced the world to his range, but “Winning” proves he’s tightened the screws and now he’s operating with laser focus.
And the timing? Wildly poignant. Coming off a recent accident that left him sidelined, Kush K used his recovery period not to wallow, but to refuel. The result? Music with even more fire. “Winning” doesn’t just mark a comeback—it signals a level-up.
While his sound pulls from global influences—trap, drill, melodic rap—it’s the Melbourne grind that runs through his DNA. Kush K is part of a wave that’s redefining Aussie hip-hop, not by mimicking the U.S. scene, but by bringing global ambition and local authenticity to the same table.
