Doja Cat stars in a Super Bowl advert for Taco Bell.
Kendrick Lamar aside, this year’s Super Bowl was devoid of any real intrigue as the Kansas City Chiefs capitulated to the Philadelphia Eagles and took a heavy beating. Away from the game, however, there was plenty in the ad breaks to keep the casual viewer entertained.
The price of a 30-second spot this year – and that’s before you get to fees for the A-list stars – crossed the $8m mark, a new record for the biggest sporting event of the year.
Naturally, brands went all out to make their expensive commerical real estate count. This led many to turn to some of the biggest musicians on the planet for a little star power. Here are 7 of the ads that stood out on Super Bowl Sunday.